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Carlsberg put friends to the test

It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the...

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Pepsi Max Test Drive. New hit, old recipe ?

Another test. Another prank. With already 7M views in 2 days, you probably already watched it. But what does it tell ? First, enjoy it if you haven’t seen it yet. I bet you reacted positively. I did....

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To all who believe in Christmas – an Xmas prank

This is a project that I was involved in and I would love to hear your feedback. When we created the concept for this prankvertising for a Danish supermarket, we set out to play with the question:...

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